The experience will also be available as a Progressive Web App (PWA) for users with entry level phones, said Google.
Google
on Thursday said it launched shopping search features to make the
experience more personal and allow users to easily filter through
offers, review prices from multiple retailers and find the products
they are looking for.
The
new experience is available via a "Shopping" home page,
shopping
tab in Google search and style search in Google Lens, an image
recognition mobile app, Google said.
"More
than 40 million Indians are coming online every year, and search is
an integral part of their online journey," Surojit Chatterjee,
Vice President - Product Management, Google said.
"From
seasoned desktop shoppers to first-time users with entry-level
smartphones, we hope this new shopping experience will make finding
what people are looking for just a little bit easier,"
Chatterjee said.
The
new "Shopping" home page is a made-to-browse destination
for shoppers to search across multiple product categories, and browse
products from thousands of retailers.
To
make the shopping experience richer, Google said it added smart
features like price drops and a collection of the most popular
products on the search engine.
The
experience will also be available as a Progressive Web App (PWA) for
users with entry level phones, Google said.
The
"Shopping Tab" in Google
Search will allow users to post queries in Hindi and English and
show product lists, local store inventory and review prices from
across multiple retailers.
Finally,
"Style Search" in Google Lens is an all-new visual approach
to find products such as clothes, furniture and home decor by simply
pointing the Lens app.
Google
also announced the availability of the Merchant Centre in Hindi
starting Thursday, besides English.
For
retailers, Merchant Centre offers the place to upload store and
product data for Shopping ads.
So
far, the Merchant Centre has been only available in English.
Retailers
can now also use Merchant Centre to upload product details so they
can appear across Google, without paying for ad campaigns, Google
said.
"With
this launch, our aim is to support the entire retail ecosystem, from
shopping sites and large retailers to small local shops, and give
them the tools, technology and scale to thrive in today's digital
economy," Chatterjee said.
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