Chinese short-video making app TikTok has announced a new
licensing agreement with Sony Music Entertainment.
Chinese
short-video making app TikTok has announced a new licensing agreement with Sony
Music Entertainment (SME).
As part of the deal whose financial details were not disclosed, TikTok will
continue to offer songs from Sony Music artists for use by creators on its
platform.
"With this
deal, the TikTok creator community will have access to sound clips from Sony
Music's massive catalog of current hits, cutting edge new releases, emerging
favourites, iconic classics and deep cuts from every genre of music for use in
their TikTok content," the company said in a statement late on Monday.
TikTok and Sony
Music will work together to support greater levels of TikTok user
personalisation and creativity on the platform, and drive new and
forward-looking opportunities for fan engagement with SME's artists and music.
"Short form
video clips have developed into an exciting new part of the music ecosystem
that contribute to the overall growth of music and the way fans experience
it," said Dennis Kooker, President, Global Digital Business and U.S.
Sales, Sony Music Entertainment.
"TikTok is a
leader in this space and we are pleased to be partnering with them to drive
music discovery, expand opportunities for creativity and support artist
careers".
TikTok
had already struck short-term licensing deals with Universal, Sony and Warner.
"We are
thrilled to enter in to this agreement with Sony Music so that we can continue
to work together to connect the incredible roster of Sony artists in the US and
across the globe to new audiences and harness the power of TikTok," noted
Ole Obermann, Global Head of Music for TikTok.
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