The company is looking to become a serious player in the segment
with plans to introduce more products in future.
Kolkata-based Emami
is seeking to cash in on Indian consumers slowly leaning towards homegrown
brands following the government’s ‘Atmanirbhar’ campaign for its newly launched
home hygiene products besides tapping on increased awareness due to Swachh
Bharat initiative, according Emami Director Mohan Goenka.
The company is
looking to become a serious player in the segment with plans to introduce more
products in future.
"In the last
four-five years these categories started improving due to the Swachh Bharat
campaign. Now with the Aatmanirbhar
(Bharat), Indian consumers are slowly coming towards Indian brands. Till now
these were dominated by MNCs. So, somewhere we have to start," Emami
Director Mohan Goenka said.
Commenting on the
company's foray into the home hygiene segment, he said, "We had looked at
this category even before the pandemic. We were hesitant to get into the
category because it is a competitive category but two-three things really
prompted us to take a plunge."
Apart from the
size of the category, he said after the coronavirus pandemic it has
"almost doubled and in some cases even more than that".
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