Vogel speaks to Vanita
Kohli-Khandekar about the Disney-Fox merger and its implications for Star India.
Harold Vogel, CEO of New
York-based Vogel Capital Management and author of Entertainment Industry
Economics: A Guide for Financial Analysts, among the world’s leading
entertainment industry analysts, speaks to Vanita Kohli-Khandekar about the
Disney-Fox merger and its implications for Star India. Edited excerpts:
What are the big assets
that the Fox deal brought for Disney? Will it add value or do you see Disney
writing down some of the assets?
Fox added significant
assets to Disney
that included real estate, The Simpsons, cable networks including FX and
National Geographic as well as a substantial film library of TV and film
classics. Also included was part of Hulu and Sky and the Indian cable network.
Murdoch was brilliant as he realised he couldn’t compete on capital required in
the new streaming world and the rising costs of major film production. The
problem was because Comcast came in late and bid for the same assets, the
ultimate price ($71.3 billion) paid by Disney was especially high (about $20
billion over the initial offer).
Then came the costs of
merging the two companies, right-sizing the management staffs, and the virus,
of course. Merging two companies of this type and size was difficult because of
different management cultures and strategies. But there was great enthusiasm
about the future of Star. Comcast eventually won Sky, a dubious proposition
because the price was also very high, but Disney got full control of Hulu,
which was good. The latest Fox
films, however, were mostly duds, so there was a need for writedowns of the
latest projects. This was not good. In all, Disney will likely retain these
assets and eventually get them running smoothly. But that awaits relief from
the virus.
So far, the value
contribution has been nil because of the virus and partly because the price
paid was too high. Otherwise Disney’s record of acquisitions has been excellent
on the large ones including Pixar, Lucasfilm, Marvel and streaming tech. The
record on smaller acquisitions, primarily in game software, has been poor, with
many writedowns over 20 years. But note that all of these were under $1
billion, so no big harm.
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