The upcoming phone will be a part
of company's new smartphone series, which will coexist with company's premium
smartphone line-up.
OnePlus is set to
start making affordable smartphones once again. In recent years, the Chinese
smartphone maker gradually shifted base to premium segment, leaving the
midrange segment it once made mainstream in price conscious Indian smartphone
market open for others. Now, the company is set to make cheaper OnePlus
smartphones, which would launch in India and Europe in July. The upcoming phone
will be a part of company’s new smartphone series, which will coexist with
company’s premium smartphone line-up.
The company has
not officially named the series or the first product. It has neither revealed
the exact India launch date plans. However, it has started a new Instagram
account for the upcoming series with the name OnePlusLiteZThing, which hints at
the possible naming nomenclature. While the technology enthusiasts are calling
the upcoming phone the OnePlus
Z and OnePlus Nord, there is nothing official and we might get to hear
about the products soon as the company is also launching in India its
affordable OnePlus smart TVs on July 2.
“Never Settle has
always been at the core of OnePlus. For more than 6 years, that has meant
working hard to always deliver the best experience for flagship smartphone
users. However, as we’ve grown together with our community, we know that there
are many people who want a really solid smartphone that meets their everyday
needs, and for a more accessible price,” said Pete Lau in a blogpost on OnePlus
official forum.
He added, “As we
have always done when we try something new, we are going to start relatively
small with this new product line by first introducing it in Europe and India.”
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