Touted to offer premium smart TV experience at accessible price,
the India-centric launch announcement was made by company's CEO and co-founder
Pete Lau.
OnePlus
is set to unveil its second-generation smart television on July 2. Touted to
offer premium smart TV experience at accessible price, the India-centric launch
announcement was made by company’s CEO and co-founder Pete Lau on Twitter.
“It's official. We're making our
premium smart
TV experience more accessible to our Indian community. #SmarterTV” wrote
Lau in a tweet.
In retrospective, OnePlus forayed in
to the smart television category with the launch of premium QLED smart
televisions. Based on Google Android platform, the first breed of OnePlus smart
TV had customised user interface for improved user experience.
It also featured voice-enabled remote
control with support for Alexa and Google Assistant. Though polished, capable
and competitively priced, the OnePlus TV did not do well in India as it was
launched on the expensive side of the spectrum.
Now, the company is set to launch an
affordable smart television that might change its equation in the smart
television category. Though the company states that it is making its premium
smart TV experience accessible to Indian community, it is expected that OnePlus
might not launch a QLED TV to keep the price in check.
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