Tuesday, June 2, 2020

Xiaomi to foray into India's PCs market with Mi-series laptop on June 11


In China, Xiaomi sells laptops under Mi and Redmi brands. The company recently upgraded its Redmibook with AMD Ryzen 4000-series processors in its home country.


Chinese electronics maker Xiaomi is set to debut its Mi-branded laptop in India. The launch event will livestream across company’s social media platforms and Mi.com at 12 noon (IST) on June 11.

The company has laptops in its products catering to consumers in its home country, and the upcoming Mi laptop in India is expected to be one of the notebooks that has already been launched in China. However, there are reports that Xiaomi will debut a new laptop series in India that is crafted for Indian consumers.

In China, Xiaomi sells laptops under Mi and Redmi brands. The company recently upgraded its Redmibook with AMD Ryzen 4000-series processors.

Last week, Xiaomi announced that it will enter the Indian laptop market in June.
"We are ready to introduce the next big category in India with the Mi Notebook series. We will broadly have two series under Mi Notebook that we are going to launch. It will be a minimalistic design, a power-packed device with latest technology to fulfil the requirements of our Indian users," Raghu Reddy, Chief Business Officer, Xiaomi India, told IANS.

He also said the company intends to introduce more products under the Mi brand, like Internet of Things (IoT) products and Smart TVs.

"Our target with the Mi Notebook series is power users; people who need a certain level of performance like students to office goers. With this new product, we are targeting those who are looking for a perfect device for gaming, entertainment, education as well as productivity," said Reddy.

The notebook market in India currently is around six-seven million unit sales per year -- 50 per cent consumer notebooks and 50 per cent commercial notebooks.

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