OnePlus Nord-series smartphone set to go official on July 21: Details here

First in OnePlus' affordable Nord-series, the smartphone is touted to launch at sub-$500 price point.

OnePlus Nord is set to debut on July 21 through a digital event, which can be experienced in artificial reality space through Chinese electronics maker’s dedicated app (OnePlus Nord) for Google’s Android and Apple’s iOS platform.

“OnePlus Nord represents a new beginning for OnePlus, giving us an opportunity to share our technology with more people around the world. For this launch, we want everyone to sit back, relax, and experience our new phone for the first time right in the comfort of their living room,” said Paul Yu, Head of OnePlus Nord.

What is OnePlus Nord

Earlier in June, OnePlus announced its plan to return to making affordable smartphones. Soon the company announced OnePlus Nord as official name for its upcoming affordable smartphone through company’s new Instagram channel dedicated to all-things related to OnePlus Nord. The upcoming smartphone is going to be the first in the company’s OnePlus Nord-series. It will be affordable, compared to company’s recent flagships.

How to watch OnePlus Nord event in AR

The OnePlus Nord launch can be experienced through the OnePlus Nord AR app available on the Google Play Store and Apple App Store. Download the app:

Play Store: https://play.google.com/store/apps/details?id=com.oneplus.nord.arlaunch

App Store: https://apps.apple.com/us/app/id1516787250

OnePlus goes back to making affordable smartphones, launch set for July

The upcoming phone will be a part of company's new smartphone series, which will coexist with company's premium smartphone line-up.

OnePlus is set to start making affordable smartphones once again. In recent years, the Chinese smartphone maker gradually shifted base to premium segment, leaving the midrange segment it once made mainstream in price conscious Indian smartphone market open for others. Now, the company is set to make cheaper OnePlus smartphones, which would launch in India and Europe in July. The upcoming phone will be a part of company’s new smartphone series, which will coexist with company’s premium smartphone line-up.

The company has not officially named the series or the first product. It has neither revealed the exact India launch date plans. However, it has started a new Instagram account for the upcoming series with the name OnePlusLiteZThing, which hints at the possible naming nomenclature. While the technology enthusiasts are calling the upcoming phone the OnePlus Z and OnePlus Nord, there is nothing official and we might get to hear about the products soon as the company is also launching in India its affordable OnePlus smart TVs on July 2.

“Never Settle has always been at the core of OnePlus. For more than 6 years, that has meant working hard to always deliver the best experience for flagship smartphone users. However, as we’ve grown together with our community, we know that there are many people who want a really solid smartphone that meets their everyday needs, and for a more accessible price,” said Pete Lau in a blogpost on OnePlus official forum.

He added, “As we have always done when we try something new, we are going to start relatively small with this new product line by first introducing it in Europe and India.”