In addition to ads, Instagram would also roll out 'badges' next
month that can be purchased by subscribers from their favourite creators.
Facebook-owned
photos and videos sharing platform Instagram is rolling out new tools for
content creators to place ads on IGTV
videos.
Instagram will
share at least 55 per cent of the revenue from these ads with creators, which
would motivate more influencers to create material for IGTV. To begin with, the
ads will only appear when people click to watch IGTV videos from previews in
their feed, and the initial round of ads will be vertical videos up to 15
seconds long.
"Starting
next week, we are introducing ads in IGTV, our long-form video destination. We
want to support creators' investment in IGTV by sharing advertising revenue
with them," Instagram
said in a statement.
In addition to
ads, Instagram would also roll out 'badges' next month that can be purchased by
subscribers from their favourite creators. Badges will appear next to a
person's name throughout the live video.
"Fans who
have purchased badges in Live will stand out in the comments and unlock
additional features, including placement on a creator's list of badge holders
and access to a special heart," said the company.
Badges will roll
out to a few countries in the coming months, including the US, the UK, Brazil,
Germany, France, Italy, Turkey, Spain and Mexico.
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