Instagram to show ads in IGTV videos, share revenue with content creators

In addition to ads, Instagram would also roll out 'badges' next month that can be purchased by subscribers from their favourite creators.

Facebook-owned photos and videos sharing platform Instagram is rolling out new tools for content creators to place ads on IGTV videos.

Instagram will share at least 55 per cent of the revenue from these ads with creators, which would motivate more influencers to create material for IGTV. To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long.

"Starting next week, we are introducing ads in IGTV, our long-form video destination. We want to support creators' investment in IGTV by sharing advertising revenue with them," Instagram said in a statement.

In addition to ads, Instagram would also roll out 'badges' next month that can be purchased by subscribers from their favourite creators. Badges will appear next to a person's name throughout the live video.

"Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator's list of badge holders and access to a special heart," said the company.

Badges will roll out to a few countries in the coming months, including the US, the UK, Brazil, Germany, France, Italy, Turkey, Spain and Mexico.

Buying Facebook's Portal? Know about its privacy features firs

Facebook has made it clear that it wants to be a part of your entire social life.

Facebook Inc. introduced Portal, its in-home video calling device, right in the midst of a crisis of trust with its users. It was unveiled in October, just a few days after a major data breach, and a few months after Congress interrogated the company about sharing user information with developers.

Portal goes on sale in the U.S. Thursday just in time for the holidays, at $199 for the small version and $349 for the larger one. But if people are going to put a Facebook-designed video device in their homes, they’re going to need to know a few things about its privacy features first. Bloomberg asked Andrew Bosworth, vice president of consumer hardware, if he could help clear things up.

Will this device record me when I’m not using it?

“The device doesn’t even have the functionality to record,” Bosworth said. “If you wanted to do a Facebook Live from the device or ask what your cat did when you were gone, we don’t actually have that functionality today. We may over time."

The video chats will be encrypted, so Facebook can’t see what you’re saying to people. The camera doesn’t identify who is calling, and can be turned off. The device comes with a plastic cover for the camera for those who feel uncomfortable.

So what kind of information is Facebook collecting?

Portal uses Facebook Messenger to run its video calling, so it collects all the same stuff Messenger does. The company will record data on how frequently you log on and who you talk to, and that sort of information will help sort what Facebook shows you on its other properties. For example, if you talk frequently to certain people, they will show up more highly ranked in Messenger and in the Facebook news feed. Frequency of that activity might help advertisers in some way, Bosworth said.

“If there’s an ad-targeting cluster on Facebook for people interested in video calling, that might be a cluster that now I’m going to be a part of,” he said.

Also, if the device crashes, it will send data to Facebook about what happened, which will not be used for advertising purposes.

What about my other activity, like voice commands and apps?

If you say "Hey, Portal!" and give it a voice command, those commands will be sent to a server and then the device will do what you asked, but it’s not used for advertising, Facebook said. Voice command history can also be deleted.

If you’re doing anything beyond video calling, like listening to Spotify radio or watching a video on Facebook Watch, it will have the data-gathering consequences that the same activity would on your mobile phone.... Read More

Business Standard