The training helps offline retailers establish their business
pages and accounts on Facebook and Instagram.
Samsung
India has partnered with Facebook to train offline retailers to go digital. In
the first phase, Samsung and Facebook have already trained more than 800
offline retailers, and more training sessions are lined up in the coming weeks,
said Samsung in a statement.
Facebook has
several platforms under its kitty, including Messenger, Instagram and WhatsApp.
The focus of training programme is on enabling offline retailers build a
digital presence through the Facebook family of apps.
“By
leveraging the Facebook
training, our retail partners will be able to discover and target local
consumers digitally. Consumer too will benefit as they can now access product
information and shop for Galaxy smartphones through Social Media pages of their
local retailers,” said Mohandeep Singh, Senior Vice President, Mobile Business,
Samsung India.
How it
works:
The training
helps offline retailers establish their business pages and accounts on Facebook
and Instagram. Once set-up, retailers can target local consumers on Facebook
and Instagram, and engage with potential consumers through WhatsApp. Connecting
with local retailers online on social media platforms eliminates the need for
consumers to visit the physical store of their local retailers.
Retailers
can then engage with potential consumers to share information such as
e-detailers and e-catalogues on available Samsung phones. Consumers can order a
Samsung smartphone via WhatsApp by contacting the local retailers on retailer’s
WhatsApp Business app , who can home deliver phones, ensuring consumers do not
have to step out from the comfort of their homes.
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