Why breaking up Facebook is not enough to heal the underlying rot

The overriding questions that nag at me: What problems are we trying to solve, and does a breakup really address them?

It's impossible to root for Facebook Inc. It's like rooting for the New England Patriots. (Sorry, Pats fans.) Besides partisans and kooks, who could side with an organization that is successful beyond belief, skirts the rules and is led by an all-powerful boss facing serious legal questions? And unlike the sports team, Facebook wields enormous influence over how the world thinks and interacts

I don't root for the Patriots, or Facebook. But I’m uneasy about the growing calls for Facebook to be split into pieces, including the op-ed Thursday from Chris Hughes, one of Facebook’s co-founders. The overriding questions that nag at me: What problems are we trying to solve, and does a breakup really address them?

I don't have the answers. But I worry that "break up Facebook" has become a catchall, soothing solution to the feeling that Facebook is bad and something should be done about it. A breakup may be the right approach. But I want advocates to start by uniting people around the root problems and working backward to possible fixes before we all back a Standard Oil-style dismantlement.

Here are three problems I have with Facebook, and how a breakup might affect them:

Facebook has huge treasure troves of personal information

Facebook has vast knowledge about how the world spends its time on and off its internet hangouts, and in the real world. It hasn't always been a reliable steward of that information, and Facebook hasn't adequately justified why it needs all of it in the first place.

Let's say Facebook is split into multiple companies – the core Facebook social network, Instagram and WhatsApp, as Hughes suggests. Does a core Facebook with perhaps 1 billion users have less ability to harvest information such as people's web-surfing habits and physical locations as they roam around with smartphones? No, it doesn't.

It's true that a stand-alone Facebook wouldn't know what people are doing on an independent Instagram and an independent WhatsApp, just as Facebook isn't harvesting specific information now from people’s use of YouTube and Snapchat. I don't know, however, that those limits would blunt Facebook's aggressive data-harvesting machine.

Business Standard