Particularly challenging for would-be fact-checkers, from Facebook Inc. to Google, is the country's 23 official languages.
Business
Standard : The world's largest election has become something
of a test case in how technology giants handle fake
news after years of scandal. It’s not working out so well.
India
has as many as 900 million voters in an election that culminates this
week, with Prime Minister Narendra Modi’s ruling coalition headed
for apparent victory.
Particularly
challenging for would-be fact-checkers, from Facebook Inc. to Google,
is the country’s 23 official languages. Facebook
has hired contractors to verify content in 10 of those languages, but
those staffers are spread thin and posts in more than a dozen other
languages -- Sindhi, Odia and Kannada among them -- are completely
unvetted.
Mishra
has seen the scale of the challenge first-hand. The manager at
Vishvas News, Facebook’s largest Indian-language fact-checking
contractor, spent two weeks recently talking with internet users in
small cities. She found most people are so new to social media they
have no clue about bogus content. They share stories
indiscriminately, with stupefying speed. “Being the ‘first’ to
share things in their circles gave them a rush,” she says.
Facebook,
Twitter Inc. and Google parent Alphabet Inc. are discovering the
harsh reality that disinformation and hate speech are even more
challenging in emerging markets than in places like the U.S. or
Europe. A new category of users, recently digital, believe almost
whatever they receive -- especially if it comes from family or
friends. Hundreds of millions read in languages the American tech
giants haven’t even begun to monitor.
“Disinformation
is spreading like wildfire in these parallel digital universes,”
said Bharat Gupta, chief executive officer of Jagran New Media, which
runs Vishvas News. “It’s a dark space that nobody talks about.”
About
90% of internet users coming online today are non-English speakers,
often with more trusting attitudes than experienced surfers. In one
Hindi example, a phony Facebook post for job vacancies at the subway
train company in the city of Jaipur asked those interested to send
personal details. Within hours, about 20,000 had responded with
names, emails and phone numbers.
No comments:
Post a Comment