The final match between Mumbai Indians and Chennai Super Kings that took place on Sunday saw the streaming platform soar past its earlier record of 12.7 million concurrent users.
Online
streaming platform Hotstar registered 18.6 million concurrent viewers
during the finale of IPL
2019 between Mumbai Indians and Chennai Super Kings.
The
final match on Sunday saw the streaming platform soar past its
earlier record of 12.7 million concurrent users, achieved during an
earlier game in the same tournament, according to a statement.
The
Rohit Sharma-led team defeated an equally strong Chennai Super Kings
by one run in an edge of the seat thriller Sunday night in Hyderabad.
Social
media chatter around the latest version of the Indian Premier League
(IPL) has been the loudest in comparison to all its previous
editions. In two weeks, about 345 million people watched the matches
on television, while the viewership on digital platforms was at 267
million in three weeks, making this season of the IPL the
most-watched.
According
to the data shared by media agency Wavemaker, the IPL has been
trending high on social media platforms such as Twitter, Instagram,
Facebook, and YouTube.
Varun
Narang, Chief Product Officer, Hotstar,
said: "We have an innate belief in delivering a game-changing
viewing experience to our consumers through ideas that challenge the
status quo.
"With
technology as our backbone and our all-round expertise in driving
scale, we are confident we will continue to break global records and
set new benchmarks with each passing year."
The
12th edition of the IPL began with Hotstar aiming to reach 300
million unique visitors, and by the end of the tournament, Hotstar
had not only recorded in excess of 300 million users but also
witnessed a 74% increase in watch-time as compared to last year.
The
IPL began on March 23. The seven-week tournament was stream streamed
live in eight languages on the platform, which is now gearing up for
the upcoming ICC Cricket World Cup.
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