Facebook has made it clear that it wants to be a part of your entire social life.
Facebook
Inc. introduced Portal, its in-home video calling device, right
in the midst of a crisis of trust with its users. It was unveiled in
October, just a few days after a major data breach, and a few months
after Congress interrogated the company about sharing user
information with developers.
Portal
goes on sale in the U.S. Thursday just in time for the holidays, at
$199 for the small version and $349 for the larger one. But if people
are going to put a Facebook-designed video device in their homes,
they’re going to need to know a few things about its privacy
features first. Bloomberg asked Andrew Bosworth, vice president of
consumer hardware, if he could help clear things up.
Will
this device record me when I’m not using it?
“The
device doesn’t even have the functionality to record,” Bosworth
said. “If you wanted to do a Facebook Live from the device or ask
what your cat did when you were gone, we don’t actually have that
functionality today. We may over time."
The
video chats will be encrypted, so Facebook can’t see what you’re
saying to people. The camera doesn’t identify who is calling, and
can be turned off. The device comes with a plastic cover for the
camera for those who feel uncomfortable.
So
what kind of information is Facebook collecting?
Portal
uses Facebook
Messenger to run its video calling, so it collects all the same
stuff Messenger does. The company will record data on how frequently
you log on and who you talk to, and that sort of information will
help sort what Facebook shows you on its other properties. For
example, if you talk frequently to certain people, they will show up
more highly ranked in Messenger and in the Facebook news feed.
Frequency of that activity might help advertisers in some way,
Bosworth said.
“If
there’s an ad-targeting cluster on Facebook for people interested
in video calling, that might be a cluster that now I’m going to be
a part of,” he said.
Also,
if the device crashes, it will send data to Facebook about what
happened, which will not be used for advertising purposes.
What
about my other activity, like voice commands and apps?
If
you say "Hey, Portal!" and give it a voice command, those
commands will be sent to a server and then the device will do what
you asked, but it’s not used for advertising, Facebook said. Voice
command history can also be deleted.
If
you’re doing anything beyond video calling, like listening to
Spotify radio or watching a video on Facebook Watch, it will have the
data-gathering consequences that the same activity would on your
mobile phone.... Read
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