Chowdhary has held various leadership positions, including Head of Asia Middle East and Africa and prior to that, Head of Global Services Business Unit.
In
a fillip to Apple CEO Tim Cook's big future plans for the Indian
market, Apple
has appointed Ashish Chowdhary, Chief Customer Operations Officer at
Nokia Networks, as its India operation head, the Cupertino-based
iPhone maker said on Tuesday.
A
veteran at Nokia, Chowdhary will take over as Apple India head from
January next year, the company confirmed to IANS.
The
decision to hire Chowdhary is a testament to the fact that Apple is
aiming for a real long-term growth in a price-sensitive market where
Apple is an aspirational brand and usually bought by those who have
high spending power or can go for older generation phones for
affordability.
In
line with the development, Nokia
also announced on Tuesday changes in the composition of its group
leadership team, declaring that Chowdhary will "leave Nokia at
the end of 2018 after 15 successful years.
"Chowdhary
will continue to lead Customer Operations and remain a member of the
Nokia Group Leadership Team until the end of 2018. He will then leave
Nokia to take a leadership position in another company," said
Nokia.
Apple
has roped in Chowdhary -- who has a sound global as well as local
knowledge of the industry -- to get a bigger slice of a market that
has nearly 450 million users and is one of the fastest growing after
China and the US.
Apple
India is currently under Michel Coulomb who took over from Sanjay
Kaul in December last year.
Chowdhary
has 25 years of international experience in the enterprise and
telecom sectors. As Chief Business Officer, he was responsible for
Nokia Networks' sales and operations globally.
He
has held various leadership positions, including Head of Asia Middle
East and Africa and prior to that, Head of Global Services Business
Unit.
Both
these units contributed nearly half of the company's revenues and
were key to the successful transformation of Nokia.
The
appointment comes at a time when the iPhone maker is seeking tax
relief and other incentives from the government to begin assembling
more handsets in the country and its proposal to set up a
manufacturing unit is also being evaluated.
Breaking
his silence on Apple's India presence, CEO Tim Cook admitted on
November 1 that his business was flat in the country in the fourth
quarter amid weak currency trends.
Cook,
however, stressed he is still a big believer in the Indian middle
class.... Read
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