YouTube's paid option will still remove ads from originals as well as all other videos, and it comes with music streaming privileges.
YouTube
plans to make all future original programming available to users for
free with advertising, as the video
streaming unit of Alphabet Inc's Google seeks a bigger audience
for shows and movies that had mostly been restricted to paid
subscribers.
The
shift in strategy means that starting in 2020, a YouTube Premium
subscription will no longer be the only way to watch most original
programs, with all users having some access.
YouTube's
paid option will still remove ads from originals as well as all other
videos, and it comes with music streaming privileges.
YouTube
said earlier on Tuesday that the new strategy will kick in next year,
but later noted that though it will apply to content planned in 2019,
the actual programming will debut the year after.
YouTube
has not disclosed the total number of subscribers for the paid
offering, launched three years ago, which is available in 29
countries.
It
said its move to make programming free was aimed at satisfying
growing international user interest in original programming and
advertiser demand to associate with special content. The move also
gives the company more flexibility in marketing its programs.
Some
future programming or behind-the-scenes content may remain exclusive
to subscribers, if only for a brief time, a person familiar with the
thinking said.
YouTube
Premium costs about $12 a month in the United States.
The
dozens of previously released shows and movies in YouTube
Premium, such as the first season of popular action comedy "Cobra
Kai," will remain behind the paywall, the company said.
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