Google has announced to start offering people access to paywalled
content in partnership with select news publishers, as part of $1 billion News
Showcase initiative launched two months ago.
Google
has announced to start offering people access to paywalled content in
partnership with select news publishers, as part of $1 billion News Showcase
initiative launched two months ago.
The tech giant
said that its media partners in Germany and Brazil, the two countries currently
live with News Showcase, have already seen strong reader engagement.
"Paywalls are
a crucial part of some publishers' revenue strategies. To support that goal, we
will pay participating partners to provide limited access to paywalled content
for News
Showcase users," said Alex Cox, Product Manager, News.
"In return,
users will register with the news publisher, providing a way for the publisher
to build a relationship with readers", he said in a blog post late on
Wednesday.
Since its launch,
the number of publications from around the world which have signed on for News
Showcase has nearly doubled.
There are now
close to 400 news publications in countries such as Germany, Brazil, Argentina,
Canada, France, UK and Australia, and conversations are underway in a number of
other countries, Cox informed.
Google said that
as part of new update, a new type of News Showcase panel includes a list of
important articles selected daily by favourite publishers.
For example, if a
user follows a news outlet that covers their local news, they will see daily
updates on the most important local stories, selected by that newsroom.
"Relevant
publications, both national and local, will also now be shown within the For
You feed, plus in a dedicated area to discover new News Showcase publications
within Newsstand on Google News".
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