Tizen, a Linux-based operating system developed by Samsung
Electronics Co. and Intel Corp., is the world's largest TV streaming platform,
a report showed
Tizen, a
Linux-based operating system developed by Samsung
Electronics Co. and Intel Corp., is the world's largest TV streaming
platform, a report showed Thursday, thanks to Samsung's robust smart TV sales
in the third quarter of the year.
According to
industry tracker Strategy Analytics, Tizen accounted for 12.5 per cent of
connected TV devices in use, beating other platforms like LG's WebOS, Sony
PlayStation, Roku TV OS, Amazon's Fire TV OS and Google's Android TV to top the
global TV streaming platform market, reports Yonhap news agency.
Samsung sold 11.8
million smart TVs worldwide in the third quarter of 2020, the best ever quarter
by Samsung or any other vendor," Strategy Analytics said. "Samsung's
third-quarter performance means that there are now more than 155 million Tizen
OS smart TVs in use around the world, an increase of 23 per cent in the past
year."
Samsung, the
world's largest TV vendor, has been trying to make Tizen its "new revenue
stream" as more consumers now move from traditional pay TV and broadcast
platforms to streaming services, the market researcher added.
"Samsung is
now focusing on monetizing its fast-growing Tizen
OS TV streaming platform to advertisers and content providers," it
said. "The company has been promoting the platform heavily in recent
months as it seeks to gain leadership in the connected TV advertising space,
one of the fastest growing segments of the video advertising business."
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