In a tweet on Wednesday, Texas Attorney General said his suit
centres on the lucrative market for digital ads, where Google obtains most of
its revenue
Texas Attorney
General Ken Paxton has announced that he was leading a lawsuit against Google,
accusing the tech giant of taking "illegal" actions to hurt
competition in the advertising technology market.
In a tweet on Wednesday, Paxton said his suit centres on the lucrative market
for digital ads, where Google
obtains most of its revenue.
Google didn't immediately
respond to a request for comment.
The case marks the
second antitrust action against Goggle after the US Justice Department filed a
landmark monopolisation case against the company in October.
The lawsuit is yet
another legal battle for Google, which is facing a Justice Department antitrust
lawsuit on its search practices and imminent legal action from a separate group
of state attorneys general who have also been investigating the company for
anti-competitive behaviour.
Texas'
lawsuit will go after Google's stranglehold on its corner of the ad tech
market, which it and fellow tech giant Facebook dominate.
The suit accuses
Google of abusing its market power to rig auctions for placing ads and drive up
online advertising pricing.
The suit will be
filed by multiple states, Paxton said in an announcement video, though he
didn't identify what other states are involved.
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