Questions on the survey asked about users' preoccupation with the platform, their feelings when unable to use it, attempts to quit and the impact that Facebook has had on their job or studies.
Business
Standard : Excessive use of social media platforms like
Facebook
can make its users take decisions as bad as drug addicts tend to do,
a new study suggests.
"Around
one-third of humans on the planet are using social media, and some of
these people are displaying maladaptive, excessive use of these
sites," said lead author of the study Dar Meshi, Assistant
Professor at Michigan State University in the US.
"I
believe that social media has tremendous benefits for individuals,
but there's also a dark side when people can't pull themselves away.
We need to better understand this drive so we can determine if
excessive social media use should be considered an addiction,"
Meshi added.
For
the study, published in the Journal of Behavior Addictions, the
researchers had 71 participants take a survey that measured their
psychological dependence on Facebook, similar to addiction.
Questions
on the survey asked about users' preoccupation with the platform,
their feelings when unable to use it, attempts to quit and the impact
that Facebook has had on their job or studies.
The
researchers then had the participants do the Iowa Gambling Task, a
common exercise used by psychologists to measure decision-making.
To
successfully complete the task, users identify outcome patterns in
decks of cards to choose the best possible deck.
Meshi
and his colleagues found that by the end of the gambling task, the
worse people performed by choosing from bad decks, the more excessive
their social media use.
The
better they did in the task, the less their social
media use.
People
who abuse opioids, cocaine, methamphetamine, among others - have
similar outcomes on the Iowa Gambling Task, thus showing the same
deficiency in decision-making, the study said.
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