The new Covid-19 variant is threatening to spoil the wedding industry's party again, at a time when it looked all set to recover its previous losses. Here's how Omicron may hit the wedding industry
But when it became evident that Covid-19 was here to stay, Zoom weddings and intimate ceremonies -- with just family members and close friends -- became the trend. This obviously was not good news for the vibrant marriage industry in India.
It suffered huge losses. And there was no word on lakhs of workers employed in the unorganized sector in small cities and towns. More than a year later, and after bracing two coronavirus waves, the sector was finally finding its feet.
Big fat Indian weddings were back towards the end of last year with families splurging the money saved up during the pandemic.
Our Instagram feeds were filled with pictures of friends either getting married or attending a marriage. The wedding business was returning to normalcy. Such was the rush that venues were booked months ahead and hotels were charging a premium for some auspicious dates.
But it all seems to have come to a standstill again, with the onset of Omicron. States including Maharashtra, West Bengal, and Tamil Nadu have limited the number of guests that can attend a wedding.
Rajasthan, a popular destination for extravagant marriages, has capped the number of wedding guests at 100.
The government in Delhi, one of India’s biggest wedding markets, has curtailed the number of guests at a wedding to a mere 20. It also went one step further and ordered weddings to be held only in a court or at home, dealing a huge blow to hotels and banquet halls.
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