In a first, company to deliver the car at customer's doorstep from the factory
French carmaker Citroën debuted in India’s passenger vehicle market with the C5 AIRCROSS sports utility vehicle (SUV) on Wednesday. With an introductory price of Rs 29.9 lakh, the model rivals the Jeep Compass, Hyundai Tucson, among others.
In a first for the Indian market, buyers can purchase the car online and get it delivered directly from the factory at their doorstep. This is applicable for over 50 cities where Citroën doesn’t have a physical presence.
This will be done through a dedicated e-commerce-enabled website that allows buyers a complete package ranging from finance, insurance, annual maintenance packages, extended warranty as well as trade-in of the existing car.
“We are not running away from brick and mortar dealerships,” said Saurabh Vatsa, senior director (marketing and corporate communications) at Citroën India. He said the 100 percent online retail strategy would help the company cater to cities where it doesn’t have a presence.
Citroën, a late entrant into the market, is hoping that innovations like a 100 percent online retail strategy, a mobile service truck (service on wheels), and an attractive finance scheme will help it stand out in India’s competitive passenger vehicle market where the top two players with their pan-Indian presence control more than 70 percent of the market.
Vatsa said the company had a pre-booking of 1000 units and was seeing a lot of interest among the buyers for the flagship model.
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