Apple iPhone 12 family sell-in is expected to be larger than the
iPhone 11 last year despite launching a month later as there is significant
pent-up demand.
Apple iPhone 12
family sell-in is expected to be larger than the iPhone 11 last year despite
launching a month later as there is significant pent-up demand from iOS
subscribers putting off upgrades until these 5G devices launch, a new report
said on Tuesday.
The Counterpoint Research 'Market Outlook' predicted that Apple's
October-December 2020 line-up sales will exceed the iPhone 11 family's
September-December sales by 1 per cent.
This growth is
despite a delayed launch in 2020 where Apple's new line-up will see zero sales
in September and also miss much of October sales.
Apple is set to
announce its new line-up of iPhones on Tuesday and this will mark a significant
moment in the rollout of 5G and will be an opportunity for Apple to have a
large upgrade cycle.
In a virtual 'Hi,
Speed' event, the Cupertino-based tech giant is is expected to release four
models of the iPhone
12 -- the 5.4-inch iPhone 12 Mini, the 6.1-inch iPhone 12, the 6.1-inch
iPhone 12 Pro and the 6.7-inch iPhone 12 Pro Max.
"The options
for display sizes and price points will help drive sales. Also benefitting
Apple this smartphone refresh will be greater efforts by global mobile
operators to upgrade the iOS installed base to 5G," said Counterpoint
Research Director Jeff Fieldhack.
In countries where
5G has begun to roll out, operators will have significant monetary incentive to
migrate LTE iOS subscribers to their near-empty 5G networks.
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