Rankings part of research report by Indian Institute of Human
Brands.
The Indian
Institute of Human Brands (IIHB), led by adman Sandeep Goyal, on Tuesday,
released findings of its TIARA Research report, billed as a comprehensive study
of Indian celebrities. Covering 64 attributes across image, personality and
human factors, the study has arrived at a score for celebrities called the
TIARA ratings. The latter is an acronym for Trust, Identify, Attractive,
Respect and Appeal.
According to the
report, Deepika
Padukone is India’s Most Beautiful. She scores 59.9 on the TIARA ratings.
Padukone is ahead of Aishwarya Rai Bachchan who leads the list of beautiful
ladies in Bollywood, with a score of 45. In Television, Divyanka Tripathi
Dahiya top scorers with 39.1 points. Cricketer Mithali Raj has been voted Most
Beautiful among sports personalities.
Amitabh
Bachchan is India’s Most Respected celebrity with a score of 90 points.
Akshay Kumar is the most appealing with a score of 93.5, while Virat Kohli is
the trendiest, the study says.
Deepika Padukone
is also India’s Most Glamorous with a top score 60.3. In Bollywood, Priyanka
Chopra and Ranbir Kapoor are seen to have the highest glamour quotient. In
television, Rannvijay Singh and Shilpa Shetty are top rated on glamour. In
sports, Virat Kohli and Sania Mirza occupy the top ranks. As a couple, Virushka
are most glamorous.
The field study
for the report was done by Japanese research agency Rakuten covering 60,000
respondents across 23 cities including Mumbai, Delhi, Chennai, Hyderabad,
Bengaluru, Kolkata and Ahmedabad.
Goyal says that
180 celebrities were covered as part of the study including 69 from Bollywood,
67 from television, 37 from sports and seven celebrity couples.
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