Emami questions Hindustan Unilever's fairness over skin cream rebranding

Emami said it had trademark rights over the name and that it was consulting legal experts on the matter.

Consumer goods company Emami, which is the maker of the ‘Fair & Handsome’ brand of products, on Thursday said it was shocked to know that competitor Hindustan Unilever (HUL) had rebranded its men’s skincare range as ‘Glow & Handsome’.

Emami said it had trademark rights over the name and that it was consulting legal experts on the matter. “We are shocked to learn of HUL’s decision to rename its men’s range of Fair & Lovely as Glow & Handsome. We are the market leaders in the men’s fairness cream with legal ownership of the trademark,” Emami said in a statement.

“We have already launched a week back our brand ‘Emami Glow & Handsome’ digitally and necessary application has already been made to the relevant authorities,” it said.

HUL on Thursday said it had rebranded its popular skincare brand Fair & Lovely as Glow & Lovely after dropping the word ‘fair’ in its name.

“Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition,” the company said in a statement, putting to an end speculation about the new name.

In response to Emami’s claim, HUL said it was “fully conscious” of its rights and position and will protect it fully in all appropriate fora.