The ad comes two days before its Galaxy Z Flip phones are due to be unveiled at an event in San Francisco.
Samsung
Electronics, the world's top smartphone maker, gave a glimpse of
new square-shaped foldable phones in a surprise TV commercial aired
during the Academy Awards on Sunday.
The
ad, broadcast only in the United States, comes two days before its
Galaxy Z Flip phones, which open and close vertically like a flip
phone, are due to be unveiled at an event in San Francisco.
While
there were many shots of the phones, which come in at least purple
and black, there were few other details.
They
are, however, expected to be less expensive than the $1,980 Galaxy
Fold which opens like a book and was launched in September, delayed
by several months after problems with its screens.
"The
new Galaxy Z Flip foldable
phone will create a halo effect for Samsung's brand and help it
better compete with Apple's pricey models," said Tom Kang, an
analyst at research firm Counterpoint, adding that Samsung had taken
the lead in foldable phones at a time when Chinese rivals looked set
to leap into the nascent market.
No comments:
Post a Comment