Amazon's entry in the food delivery business comes at a time when Zomato and Swiggy have started cutting back on discounts.
Amazon
is all set to start its food
delivery business in India from Bengaluru next month, says a news
report in The Economic Times.
The
launch of the service, which would be offered as part of either
Amazon’s Prime Now or Amazon Fresh platform, could happen as soon
as next month. With this, Amazon
will take on estabished players such as Zomato and Swiggy.
Executives
at two restaurants, who did not want to be named, confirmed that
Prione Business Services, a joint venture between Infosys cofounder
NR Narayana Murthy’s Catamaran Ventures and Amazon India, has been
signing contracts with brands to list on Amazon, offering 10-15%
commissions, the report said.
The
report points out the e-commerce giant had already started pilot
testing its service in select parts of Bengaluru, and by March, it
will be rolling out to other parts of the country, says a news report
in Dainik Bhaskar
Amazon’s
entry into the food delivery market would create new challenges for
Prosus Ventures -backed Swiggy, and Zomato, a 10-year-old startup
that acquired Uber’s Eats business in India for about $180 million
in January.
Amazon's
entry in the food delivery business comes at a time when Zomato and
Swiggy have started cutting back on discounts.
Last
month, Bezos told the audience at an Amazon event in New Delhi that
the company plans to invest $1 billion in India.
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