The announcement was made by Disney CEO Robert Iger during the company's quarterly earnings call on Tuesday.
Company
News : Disney has announced that its subscription-based
streaming service Disney Plus, which launched in the US in November
last year, will arrive in India on March 29 through its Hotstar app.
The
announcement was made by Disney CEO Robert Iger during the company's
quarterly earnings call on Tuesday.
"We're
excited to announce that we will be launching Disney Plus in India
through our Hotstar service on March 29th at the beginning of the
Indian Premier League cricket season," Iger said.
Though
the Disney
top boss didn't go into the specifics, he said the company will
rebrand the Hotstar app to "Disney Plus Hotstar".
"We
see this as a great opportunity to use the proven platform of Hotstar
to launch the new Disney Plus service in one of the most populous
countries and fastest growing economies in the world," he added.
Disney
had acquired Hotstar
streaming service in 2017 as part of its acquisition of Fox Studios,
which also included the entire Star India group. As of now, most of
the premium Disney content is available on Hotstar app.
But
the decision to club Disney Plus with Hotstar will enable the Indian
subscribers to finally watch some of the newer content from the
studio's streaming service, most notably "Star Wars"
spin-off series "The Mandalorian" which is currently only
available on Disney Plus. Iger said the company is yet to finalise
the pricing aspect of the rebranded streaming service, but it will be
offered in two categories.
"One
will be more premium in nature that will include the entire library,
so with the original programming and the other one will be more basic
that will have the library and not the original programming," he
said.
The
Disney CEO also revealed that the company hopes to capitalise on the
Indian Premiere League as Star India is the official broadcaster of
the league.
No comments:
Post a Comment