With smartphone prices gradually increasing with every new generation, the midrange flagship brand OnePlus has turned into a premium brand. Here is a look at the company's journey so far.
In
2014, Chinese smartphone manufacturer
OnePlus debuted in the smartphone space with the launch of the
OnePlus One, which was termed a flagship but had the price of a
midrange device. Thanks to its top-notch specifications and brilliant
build quality, the phone famously became the first midrange flagship,
giving birth to a smartphone segment that had never before been
explored or experimented with but had a huge potential in India’s
price-conscious smartphone market.
Over
the years, the company has continued to offer value-for-money
products in the midrange segment, redefining the flagship smartphone
segment and proving that a flagship need not be costly. However, with
every consecutive launch, the company has raised the price
substantially and moved closer to the premium smartphone segment.
OnePlus still continues to offer value-for-money smartphones when
compared with premium flagships. However, with the premium edition of
its current-generation flagship priced at nearly Rs 44,000, OnePlus
does not look like a midrange flagship brand any more.
OnePlus
One
Launched
in 2014, the OnePlus featured a premium design and top of the line
innards. However, it was the launch price of Rs 21,999, almost half
of other premium smartphones' cost that changed the notion of
flagship smartphones, making this the first midrange flagship. The
OnePlus One redefined the flagship smartphone segment and showed that
a flagship need not be costly.
OnePlus
2
Riding
on the success of the OnePlus One, the company launched the OnePlus 2
in 2015. Priced at Rs 24,999, the second-generation OnePlus
smartphone featured top-tier specifications, coupled with a top-notch
build quality which made it a value-for-money product that was hard
to beat at its price.
OnePlus
3 and OnePlus 3T
Launched
in 2016, the OnePlus 3 was a game-changer for the company. With the
OnePlus 3, the company not only plugged the shortcoming of its
predecessor, but also brought a new operating system that made it a
robust flagship with an all-round performance. That justified its
price tag of Rs 27,999.
Later
that year, the company upgraded the model with a new processor,
camera and improved user interface. Named the OnePlus 3T, the phone
was an all-rounder. Launched at Rs 29,999, the phone had everything
you expect from a premium flagship, but it had the price of a
midrange. It is this smartphone that set the benchmark for the
company’s future smartphones....Read
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