Tinder has been testing the function in India for several months and plans to spread it worldwide if the full rollout proves successful.
The
Indian edition of dating app Tinder
is trialing a new feature which gives women an additional level of
scrutiny and security before they allow men to start messaging
conversations, with a view to rolling the function out globally.
The
"My Move" feature allows women to choose in their settings
that only they can start a conversation with a male match after both
have approved each other with Tinder's swiping function.
Normally,
the app gives both parties to a successful match - where both have
swiped yes on the other's photograph - the right to text each other
immediately.
Tinder
has been testing the function in India for several months and plans
to spread it worldwide if the full rollout proves successful. Rival
dating-app Bumble already only allows the female party to a
heterosexual match to start conversations.
Dating
is still frowned upon in many circles in India's religiously- and
ethnically-divided society, where arranged marriages are still the
norm.
The
country is also ranked the world's most dangerous for women due to
the high risk of sexual violence, according to a poll by the Thomson
Reuters Foundation, the philanthropic arm of Reuters News owner
Thomson Reuters Corp.
Yet
an emerging class of young, well-to-do Indians in cosmopolitan cities
like Bengaluru and Mumbai have made the country Tinder's
largest market in Asia.
The
company also says it is the "chattiest" globally, with
users using the in-app messaging feature more than any other country.
Taru
Kapoor, General Manager for Tinder owner Match Group in India, told
Reuters the function had been pioneered in India because of Tinder's
need to attract more women to the app by making them feel more
comfortable and secure.
"We're
a platform based on mutual respect, consent, and choice," she
said.
"(Users)
can shape their own destiny, connect with people they feel
comfortable with and at all points of time, feel in control. Our
users have the autonomy, especially women have the autonomy, on how
to be engaged, to be empowered, to control their experience."
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