The Flipkart Plus is currently available as a part of new app update, however, only for limited set of users.
Flipkart,
a home-grown e-commerce platform, is gearing up to launch on August
15 a loyalty programme that will be called the Flipkart
Plus to take on its arch rival Amazon’s Prime subscription
service. However, before the final rollout, the company has enabled
the feature on its app for some users to beta test the service. The
Flipkart Plus is currently available as a part of new app update,
however, only for limited users.
As
reported earlier, the Flipkart Plus is a no-cost membership model in
which the e-commerce portal would offer several exclusive benefits to
users such as free delivery, early access to sale events and rewards
across brands based on the frequency of transactions a customer
makes. The company is offering the Flipkart Plus benefits at no extra
cost or subscription amount. Instead, Flipkart customers can join the
membership by earning 50 Plus coins, one Plus coin on every Rs 250
spent.
Things
to know about Flipkart loyalty programme
Flipkart
Plus is a loyalty programme in which customers earn reward points on
every purchase
Called
Plus coins, 50 of these rewards points are required to join the
Flipkart Plus membership
Flipkart
is offering one Plus Coin on every 250 spent; maximum of 10 coins per
order
Flipkart
Plus membership offers free delivery, early access to exclusive sale
events, priority customer service and exchange offers.
This
is not the first time the home-grown e-commerce portal has announced
a loyalty programme service. In 2014, the company rolled out a
service called the Flipkart First in which the company promised to
offer similar sort of benefits at a subscription amount of Rs 500 per
year. However, the service did not get much traction and was
eventually taken down
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