The event was organized by the ministry for spreading awareness about road safety for which Kumar was roped in for promotion campaign in February this year.
Pressing
on the often-repeated phrase on the roads “Sadak kya tere baap ki
hain” filmstar and road safety brand ambassador Akshay
Kumar kick-started his awareness campaign for the Ministry of
Road Transport and Highways.
Kumar,
who is known for his daredevil stunts, said the subject of road
safety was close to his heart and therefore he was lending support to
the cause as a citizen. “I am promoting this cause as Brand India
and not Brand Akshay Kumar.”
The
event was organized by the ministry for spreading awareness about
road safety for which Kumar was roped in for promotion campaign in
February this year.
Kumar,
along with filmmaker R Balkhasve shot three videos with an underlying
message on road safety, which is sent in a light-hearted way to the
viewer.
“I
feel that often such messages when sent through documentaries get
lost as the viewers usually don’t absorb their essence. With these
advertisements we have tried to spread awareness in a light-hearted
yet impactful way,” Kumar said.
The
subject of road safety is of supreme importance as Union Road
Transport Minister Nitin
Gadkari himself has admitted several times that a lot more needs
to be done in that sphere.
As
many as 1,46,000 people died in road accidents across the country in
2017 and majority of the road accidents involved two-wheelers, where
the victims were not wearing helmets, Gadkari had said in Lok Sabha
in February, this year.
However,
the central government is yet to get the Road Safety Bill passed in
the Rajya Sabha, which has provisions for stricter penalties for
offenders.
“While
we await the passage of the bill in Rajya Sabha, we are constantly
working towards initiatives to spread the message of road safety,”
a road ministry official said.
Article Source BS
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