This is the first of its kind initiative by any carmaker, which is aimed at reaching the car owner in a shorter time.
Country’s
biggest car maker Maruti
Suzuki on Friday rolled out a motorcycle-based roadside service
initiative for car owners, a first by any carmaker. Designed to reach
the car owner in a shorter time, the initiative complements the
existing roadside assistance that runs on 415 vans.
The
Suzuki owned company flagged off a fleet of 350 Suzuki
bikes that will service customers in 251 cities. The number of
cities will be expanded to 500 by 2020.
Kenichi
Ayukawa, MD and CEO of Maruti Suzuki said in many cases the heavy
traffic in cities does not allow vans to reach customers on time and
causes stress and anxiety. “This waiting time can be cut down with
the help of this quick response team and the technician well equipped
with tools and spares can reach the customer faster”, he said.
The
company said the service is equipped to cater to 90 per cent of the
problems faced by a customer on roads. The user of this service can
raise the request for a road side assistance on an app and a GPS
enabled system will connect the customer with the nearby technician.
The two can connect over phone and the customer can track the arrival
time of the technician on the app.
For
cars under warranty, this service will be complementary. Customers
whose cars are outside warranty can available this service by paying
a visiting charge ranging between Rs 420 and 575, depending on the
location.
Ayukawa
said service has been a high priority area for the company and it
differentiates the brand’s ownership experience.
Article Source BS
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