Showing posts with label SMARTPHONE INDUSTRY. Show all posts
Showing posts with label SMARTPHONE INDUSTRY. Show all posts

Monday, September 16, 2019

Vivo Z1x review: One of the best bets in the mid-range smartphone segment


At Rs 16,990 for the base model with 6GB RAM and 64GB internal storage, the Vivo Z1x is seemingly one of the best-performing smartphones in the mid-range segment with a 48MP primary camera in tow.


Business Standard : The camera-backed midrange smartphone space had never been so interesting. On Realme has spiced up the game with the launch of the Realme XT (review), which has a whopping 64-megapixel camera, Vivo’s new offering in the Z-series, with a 48-megapixel camera, has only added to delight and confusion.

Business Standard reviewed the Vivo Z1x. Here is how the phone fared on key parameters:

Design
Gradients have become common these days, but the Z1x, thankfully, is an exception. It reflects various shades of the same colour. We had the Phantom Purple variant and the colour scheme looked fine. Its glossy finish made it shine but also attracted fingerprints and smudges.

Vivo Z1x The frame is polycarbonate; a glass back would have been better. The panel is flat, making the phone easy to hold. Even though single-handed operation is a bit difficult, the phone still fits in the hand easily.

The volume and power buttons are on the right, and a dedicated button for Google Assistant and dual nano-SIM card tray is on the left. All the buttons are within reach of your fingers.

The phone weighs 189.6 gms. Though not the lightest, it is not feel bulky — something I felt when using the phone for clicking photographs while riding pillion on a motorbike.
The overall build quality may not have been too desirable for some, but it’s a good change from the common curved look. The flat panel also makes it less slippery.

Display
The 6.38-inch full-HD Plus (1,080 x 2,340 pixels) super AMOLED display, with a 19.5:9 aspect ratio and a 90 per cent screen-to-body ratio, delivers a fine viewing experience. The bezels are minimal on the sides and top but a bit thick at the bottom.

The in-display fingerprint sensor works fine. The colours look a bit dull but the brightness can be adjusted to make it look all clear. The display may not look very crispy but the brighter side is that it doesn’t put much pressure on the eye to adjust to the screen.
The screen is ideal for binge-watching, though. The overall experience on Netflix and Amazon Prime was good. The volume output is decent, so you can rely on the phone’s sound even if you don’t have earphones or headphones.

Wednesday, August 14, 2019

HTC takes brand-licensing route for a comeback; launches Wildfire X


The HTC Wildfire X comes in two RAM and storage configurations - 3GB/32GB and 4GB/128GB - priced at Rs 9,999 and Rs 12,999, respectively.


Business Standard : Taiwanese technology company HTC on August 14 launched the Wildfire X smartphone in India through its official brand licensee InOne Smart Technology. This Flipkart-exclusive product brings back HTC into the smartphone business after a silent gap of around a year.

The phone comes in two RAM and storage configurations – 3GB/32GB and 4GB/128GB – priced at Rs 9,999 and Rs 12,999, respectively. It will go on sale at the home-grown e-commerce platform starting from August 22.

HTC Wildfire X specifications
The HTC Wildfire X is a budget smartphone. It boasts a 6.22-inch IPS LCD screen of HD+ resolution. The screen has a waterdrop-shaped notch on top, accommodating the phone’s 8-megapixel front camera. On the back, the phone has a glass-like reflective design with a 3D gradient finish and a triple-camera set-up stacked vertically on the top left side

The rear camera module includes a 12MP primary sensor, an 8MP telephoto lens for 2x optical zoom and 8x hybrid zoom, and a 5MP depth sensor. The phone is powered by 2.0GHz octacore processor built on 12nm process node and a 3,300 mAh battery, which supports 10W charging through the supplied USB type-C charging port.

The phone boots the Android Pie operating system, integrated with the ‘Mybuddy’ personal security feature, which triggers alarm, sends live location information to pre-saved numbers, and records and transmits audio/video of surroundings in real time in a time of crisis.

HTC has always echoed the vivid taste and needs of the Indian customers with several firsts to its credit. The HTC Wildfire X with its unique “my buddy” feature is another step in this direction. This coupled with our six months no-questions-asked accidental & liquid damage protection and the smartphone’s sleek look, 8X hybrid zoom and large storage will help create a distinctive positioning for the smartphone amidst target customers. 

Besides focusing on the above aspects, we are also restructuring our market penetration plans along with InOne, our local licensing partner,” said Charles Huang, vice-president of HTC APAC, in an official statement on the launch of the HTC Wildfire X.