It launched a 'Google Pay for Business', a separate app for merchants and businesses to enable digital payments through remote verification and registration, that can be done "in minutes".
Digital
payments are top on Google India's priority list, if one goes by the
announcements here on Thursday at its annual event.
At
the 'Google for India' fixture, Google
Pay, the technology giant's payments platform, launched a host of
features and products aimed at getting more businesses and people on
the platform.
It
launched a 'Google Pay for Business', a separate app for merchants
and businesses to enable digital payments through remote verification
and registration, that can be done “in minutes”.
A
demonstration featured a video-based know-your-customer process
through Google Duo, its video calling app.
With
a voice-based assistant taking a shopkeeper through the registration
process.
Ambarish
Kenghe, director of product management at Google Pay, said Pay for
Business was "a free and easy way for small and medium-sized
merchants to enable digital payments without the hassle of
time-consuming on-boarding and verification processes.
We
hope these initiatives will help merchants adopt digital
payments with more confidence."
The
app was tested by merchant establishments over months in Bengaluru,
Hyderabad and Gurugram, said Caesar Sengupta, vice-president of their
Next Billion Users Initiative and Payments. The latter is a
categorisation of people coming online for the first time.
