Thursday, September 19, 2019

Google Pay widens digital features, products: Here're key announcements


It launched a 'Google Pay for Business', a separate app for merchants and businesses to enable digital payments through remote verification and registration, that can be done "in minutes".


Digital payments are top on Google India's priority list, if one goes by the announcements here on Thursday at its annual event.

At the 'Google for India' fixture, Google Pay, the technology giant's payments platform, launched a host of features and products aimed at getting more businesses and people on the platform.

It launched a 'Google Pay for Business', a separate app for merchants and businesses to enable digital payments through remote verification and registration, that can be done “in minutes”.

A demonstration featured a video-based know-your-customer process through Google Duo, its video calling app.

With a voice-based assistant taking a shopkeeper through the registration process.
Ambarish Kenghe, director of product management at Google Pay, said Pay for Business was "a free and easy way for small and medium-sized merchants to enable digital payments without the hassle of time-consuming on-boarding and verification processes.
We hope these initiatives will help merchants adopt digital payments with more confidence."

The app was tested by merchant establishments over months in Bengaluru, Hyderabad and Gurugram, said Caesar Sengupta, vice-president of their Next Billion Users Initiative and Payments. The latter is a categorisation of people coming online for the first time.





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