Premiumization of the beer market is a "strategic priority" for United Breweries Ltd (UBL) and the company has plans to introduce brands from the global portfolio of Heineken, the Dutch multinational, which now owns a majority stake, said a top company official.
Premiumization of the beer market is a "strategic priority" for United Breweries Ltd (UBL) and the company has plans to introduce brands from the global portfolio of Heineken, the Dutch multinational, which now owns a majority stake, said a top company official.
Besides, the company would continue to drive the mainstream portions through a category penetration share gain route, which contributes a larger chunk of the business.
Presently, the Indian beer market is "underpenetrated" and it has "immense" potential led by factors including a sizeable young population, growing prosperity, and rising urbanization said UBL CEO and Managing Director Rishi Pardal.
"Other than beer penetration, our other strategic priority is premiumization of the market. Today the premium segment of the beer market is a small portion of the overall beer market.
"While we continue to drive the mainstream portions through a category penetration share gain route, we are also focused on how we can premium the portfolio in the long run," Pardal told PTI.
Heineken, which owns a 61.5 percent stake in UBL, sees India as a "significant market", with an ambition to scale as one of the company's top markets in the foreseeable future.
The company is seeing beer consumption back "in line with pre-pandemic levels", he added.
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