Sikaria, who is Senior Vice President - Growth and Monetization, Flipkart, has been with the firm since 2015
E-commerce firm Flipkart is merging its ‘Customer & Marketing Org’ with ‘Growth & Monetisation Org’ to create a singular Flipkart Growth charter under senior company executive Prakash Sikaria, said CEO Kalyan Krishnamurthy in a letter addressed to the employees.
Sikaria, who is Senior Vice President - Growth and Monetization, Flipkart, has been with the firm since 2015, and during his time with the company, he has created a significant impact by pioneering and launching impactful initiatives such as Ads, Plus, Super coins, Games, Video, Travel, and social commerce platform Shopsy. In addition to this responsibility, travel platform ClearTrip which was acquired by Flipkart will continue to report to Sikaria.
“With the above change, Karthik Rajeshwaran, Priyanka Bhargav, Manjari Singhal, Rizwan Syed, and Prasanth Naidu will report to Prakesh (Sikaria),” said Krishnamurthy, adding the changes are effective January 1, 2022.
Under Sikaria, an alumnus of IIT Kanpur and Northwestern University - Kellogg School of Management, Flipkart is betting big on social commerce, which is the use of social network communities to drive e-commerce sales. Social commerce is expected to be about a $70 billion market opportunity in the next few years. This year, Flipkart launched Shopsy, an app that enables Indians to start their online businesses without any investment.
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