Thursday, December 2, 2021

Meta launches new safety initiatives aiming at online protection of women

 A first of its kind platform, NCII.org has partnered with various Indian organisations such as Social Media Matters, Centre for Social Research, and Red Dot Foundation


Meta, the rebranded parent company of Facebook and its apps, on Thursday, announced several initiatives aimed towards the online safety of women, including a project to prevent the spread of non-consensual intimate images.

StopNCII.org is an initiative by Meta to prevent the spread of non-consensual intimate images (NCII), often called “revenge porn”. In partnership with UK Revenge Porn Helpline, StopNCII.org builds on Meta’s NCII Pilot, an emergency programme that allows potential victims to proactively hash their intimate images so they can’t be proliferated on its platforms.

This is a technology that assigns a unique hash value (a numerical code) to an image, creating a secure digital fingerprint. Tech companies participating in StopNCII.org receive the hash and can use that hash to detect if someone has shared or is trying to share those images on their platforms.

A first of its kind platform, NCII.org has partnered with various Indian organisations such as Social Media Matters, Centre for Social Research, and Red Dot Foundation.

The other initiative is a Women’s Safety Hub, launched in Hindi and 11 other Indian languages, which will enable more women users in India to access information about tools and resources that can help them make the most of their social media experience while staying safe online.

The Women’s Safety Hub hosts all the safety resources women need when navigating the platform, including specific resources for women leaders, journalists and survivors of abuse. Additionally, it also contains video-on-demand safety training and allows visitors to register for live safety training hosted in multiple languages.

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