A BCCI official confirmed that Unacademy has picked up the bid
papers but refrained from making any comments beyond that.
Education
technology firm Unacademy, which is already one of IPL’s
sponsors, is eyeing the league’s title sponsorship rights now and is set to submit
its bid to replace Chinese mobile phone company Vivo this season.
A BCCI official confirmed that Unacademy has picked up the bid papers but
refrained from making any comments beyond that. “I can confirm that Unacademy
has shown interest and picked the bid papers. I have heard they will be
submitting a bid and are pretty serious. So Patanjali if they bid, will have
competition,” the senior official said on conditions of anonymity.
Vivo, which
annually paid Rs 440 crore, dropped out as title sponsor this year due to the
Sino-India border stand-off. The BCCI is now looking at a lower value, between
Rs 300 crore and Rs 350 crore, for a period of four months and 13 days.
The official said Unacademy
is a part of IPL’s central sponsorship pool with other companies like Dream11
and Paytm.
“Yes, Unacademy is
already in IPL’s central sponsors’ pool from 2020 to 2023,” the BCCI official
said. Asked what’s the difference between central sponsorship and title
sponsorship, the official explained, “The central sponsorship doesn’t include
jersey rights.” “In IPL, jersey logo can only be of title sponsor and apart
from that various team’s sponsors. If they become title sponsors, it will give
them rights on various branding properties,” he said.
No comments:
Post a Comment