Destini 125 comes with two variants priced at Rs 54,650 and Rs 57,500, respectively (ex-showroom).
The
country's largest two wheeler maker Hero
MotoCorp Monday forayed into the 125-cc scooter segment with the
launch of all new product -- Destini 125.
The
new model comes with two variants priced at Rs 54,650 and Rs 57,500,
respectively (ex-showroom).
It
will compete with the likes of Suzuki Access 125, Honda Activa and
Grazia, and TVS NTorq.
"The
scooter market is witnessing a shift towards products with higher
engine capacity. The 125-cc segment in particular has been expanding
at a rapid pace witnessing a growth of over 75 per cent year to date
this fiscal," Hero MotoCorp Head of Global Product Planning Malo
Le Masson told reporters.
The
125 cc segment is therefore is a focus area for the company, he
added.
"We
are strategically following a multi-brand approach in this space. In
keeping with this strategy we have debuted today in this category
with the Destini
125 and will soon introduce another scooter towards the end of
the year," Masson said.
The
125-cc
scooter market is estimated to be around 100,000 units per month.
Hero
MotoCorp Chief Technology Officer Markus Braunsperger said the new
model has been developed completely in-house and comes with features
like idle stop-start feature, a first in scooters.
"We
have a strong pipeline of new products in both scooter and premium
motorcycle segments which we will launch in the coming months,"
he added.
Hero
MotoCorp will start retailing Destini from Delhi/NCR from Tuesday,
while sales in other parts of the country would begin in the next 3-4
weeks.
"We
are confident that the Destini 125 will be a strong contender for us
in growing our presence in this category," Hero MotoCorp Head of
Sales, Customer Care and Parts Business Sanjay Bhan said.
When
asked about sales in the ongoing festive season, he added: "The
first few days have not been so phenomenal. It has rather been tepid
due to various ongoing turbulences. But, we expect sales to firm up
going ahead".
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