Showing posts with label HOLLYWOOD. Show all posts
Showing posts with label HOLLYWOOD. Show all posts

Sunday, November 10, 2019

It is time for Hollywood to relinquish ownership of the English language


The Academy may imagine it is natural for Americans and British to own the English language. Eventually, however, demography and globalization will render that position untenable.


Business Standard : The Academy of Motion Picture Arts and Sciences -- you know, the guys who hand out the Oscars -- have decided to disqualify Nigeria’s first-ever official entry for the international feature film category. “Lionheart,” from Nigerian actress-director Genevieve Nnaji, was rejected because, according to the Academy, the film “includes only 11 minutes of non-English dialogue.”

The decision is in accordance with the rules, which require that foreign films be predominantly in languages other than English. But it has exposed the Academy’s quite comically America-centric view of the world, which is increasingly tone-deaf.

Surely the point of recognizing international feature films separately is because it would not make sense to put them in the same category as movies made by American (or British) producers for the home market of the Academy juries. Nigeria has Africa’s largest film industry; about half its population speaks English. It is, in fact, Nigeria’s official language, as it is one of India’s. Is it the Academy’s belief that a film made in Nigeria for Nigerians doesn’t qualify as international merely because the actors use a language Americans also speak?

This is a problem that goes beyond the Academy. England might perhaps be surprised to discover that it doesn’t have the second- or even the third-largest number of speakers of the language that bears its name.

India, the Philippines, Nigeria and Pakistan are all home to comparably larger numbers of English speakers. Yes, many of those people speak additional languages and English is not their “first” language. But, even for them, English is often the language of aspiration, the language of cross-cultural communication, the language of the city.

Restricting their national cultural production entirely to their “first” language would be absurdly limiting. English is not an American or British language. It is the language of millions of us elsewhere who use it unselfconsciously to produce work that is entirely “international” as far as the U.S. is concerned.

Many in India, for example, resent the language. But almost everyone wants to learn it. For those who have felt oppressed by traditional Indian hierarchies, such as Dalits, formerly known as Untouchables, English represents freedom from the burdens of the past. In today’s India, Dalits still suffer crippling discrimination and do not wield cultural or economic power proportionate to their numbers. When they do -- hopefully soon -- will some of India’s Dalits want to make movies about and for each other in English?

Wednesday, June 27, 2018

Incredibles 2' set to be most successful animated Hollywood film in India 

Currently, the leader is Kung Fu Panda 3, which raked in Rs 221.2 million, followed by the second movie in the same franchise.




Incredibles 2, the sequel to the 2004 movie The Incredibles, is inching its way to the top of the charts as the most successful animated movie at the Indian box office. Distributed by Disney India in the country, the film released on June 22 and made Rs 178.5 million in the first weekend of its release.
The film's opening ensures it top berth among the most successful animation films from Hollywood. Currently, the leader is Kung Fu Panda 3 (2016), which raked in Rs 221.2 million, followed by the second movie in the same franchise, Kung Fu Panda 2 (2011), at Rs 205.5 million. Currently, Incredibles 2 is on the fourth spot on the list, behind Angry Birds (2016), which made Rs 198 million at the Indian box office.
While live action films from Hollywood have adopted localisation as a strategic tool while releasing movies in the country, the earliest adopter of the trend was the 2004 release of The Incredibles. It was the first time a studio got a leading Bollywood actor for the voice-over of Mr Incredible, the male lead in the movie.


Since then, studios have explored new languages to dub and release movies in, associated with different personalities for promotions, released trailers in multiple Indian languages, and collaborated with different brands to reach as many people in the audience as possible.


In the case of Incredibles 2, Disney India got Bollywood actor Kajol to voice Elastigirl/Helen, the leading lady in the franchise, who has a more significant role in the sequel.


Top four animated films in India


1. Kung Fu Panda 3 - Rs 221.2 million


2. Kung Fu Panda 2 - Rs 205.5 million


3. Angry Birds - Rs 198 million


4. Incredibles 2 - Rs 178.5 million (still running in theatres)