Showing posts with label APPLE SALES. Show all posts
Showing posts with label APPLE SALES. Show all posts

Monday, February 17, 2020

Apple unlikely to meet sales target due to coronavirus impact in China


The illness has killed 1,770 in China and stricken some 70,500 people.


Apple Inc warned on Monday it was unlikely to meet a sales target set just three weeks ago amid lost production and weakening demand in China from the coronavirus outbreak.
The illness has killed 1,770 in China and stricken some 70,500 people, with millions of others confined to their homes and factories slow to reopen after the Chinese New Year holiday break was extended due to the virus.

Manufacturing facilities in China that produce Apple's iPhone and other electronics have begun to reopen, but they are ramping up more slowly than expected, Apple said. That will mean fewer iPhones available for sale around the world, making Apple one of the largest Western firms to be hurt by the outbreak.

Some of its retail stores in the country remain closed or are operating at reduced hours, which will hurt sales this quarter. China accounted for 15% of Apple's revenue, or $13.6 billion, last quarter, and supplied 18% of revenue in the year-ago quarter.
In late January, Apple had forecast $63 billion to $67 billion in revenue for the quarter ending in March. It did not offer a new revenue estimate nor provide a profit forecast on Monday.

"The magnitude of this impact to miss its revenue guidance midway through February is clearly worse than feared," Wedbush analyst Daniel Ives wrote in a note.
Apple's stock is expected to face a knee-jerk reaction on Tuesday, when Wall Street reopens after the Presidents Day holiday, Ives said.

Analysts have estimated that the virus may slash demand for smartphones by half in the first quarter in China, the world's biggest market for the devices.

"The health and well-being of every person who helps make these products possible is our paramount priority," Apple Chief Executive Tim Cook said in a statement released by Apple. It will reopen China stores "as steadily and safely as we can," the company added.


Thursday, October 31, 2019

Apple India logs record sales, re-enters list of top 10 smartphone brands


The maker of popular smart technology products like the iPhone and MacBook has faced stiff competition here, the world's second-largest smartphone market.


After two years of downbeat news, Apple, the premium consumer electronics giant, managed to turn around its business in India. The management of the US-based entity informed its investors on Thursday that it registered record sales in this country during the July-September quarter.

Luca Maestri, senior vice-president and chief financial officer at Apple Inc, said in a post-results conference call that they had “established new Q4 (July-September) records in many major developed and emerging markets”. Including India, America, Canada, Germany, France, Korea, Singapore, Brazil, Thailand, Malaysia, and Vietnam. As a result, its gross margin expanded 40 basis points, to 38 per cent.

Maestri added the company’s laptop and desktop business had record sales in India. “Despite the tough compare, we generate an all-time revenue record for Mac in the US and in India.” The maker of popular smart technology products like the iPhone and MacBook has faced stiff competition here, the world’s second-largest smartphone market. After shipping in 3.2 million units in 2017, the India unit of Apple sold only 1.7 million units of iPhones in 2018.

More, in October-December 2018, it failed to capture top spot in the premium smartphone market, after years. It fell behind OnePlus (36 per cent market share), with 30 per cent share. In April-June 2019, its share in the above Rs 30,000 price segment fell further — to 21 per cent — and slipped to third spot, behind OnePlus and Samsung.

The firm, however, left no stone unturned to regain top spot this festive season. From new and competitively-priced iPhones to slashing prices of its older models, it had a multi-pronged strategy. The entry-level new iPhone model — iPhone 11 — was priced Rs 64,900, or 15.6 per cent less than the XR variant of 2018. The model is priced even lower than the iPhone X, launched at Rs 70,990 only two years ago.

Also, to capture the country’s shopping mood ahead of the festive season, the new iPhones were made available from September 27 in India, three days ahead of its global launch. According to Navkendar Singh, research director at IDC, the launch date could have been advanced to align it with the upcoming Big Billion Days sale by Flipkart (starting September 29) and similar shopping events that were expected to kick off by the last week of that month.