Virat Kohli, Anushka Sharma India's leading power couple, says study

A study was done by Mumbai-based Indian Institute of Human Brands, promoted by adman Sandeep Goyal.

The husband-wife pair of cricketer Virat Kohli and actor Anushka Sharma has been ranked as the leading pair, according to a study by Mumbai-based Indian Institute of Human Brands, promoted by adman Sandeep Goyal.

The survey looked at popular 'power couples' in the country.

Virat and Anushka Sharma were followed by actors Deepika Padukone and Ranveer Singh, Akshay Kumar and Twinkle Khanna.

These couples were ranked using a set of 24 brand attributes, Goyal said.

These attributes included what these couples represent to consumers and how they are perceived by young people.

Some of the other power couples, who were part of the study included actors Ranbir Kapoor and Alia Bhatt, Abhishek Bachchan and Aishwarya Rai Bachchan and Saif Ali Khan and Kareena Kapoor Khan.

Actors Saif Ali Khan and Kareena Kapoor Khan were second on the stylist list of couples, followed by Akshay-Twinkle, said Goyal.

The most traditional couple were Deepika and Ranveer, followed by Abishek-Aishwarya and Akshay-Twinkle.

Business Standard

Modi accepts Virat Kohli's 'Fitness Challenge', video to be shared soon

The Fit India movement was initiated by Prime Minister Modi in March, which has been gaining momentum since then.

Prime Minister Narendra Modi on Thursday accepted Indian skipper ViratKohli's fitness challenge and said he will soon be sharing his own video.

PM Modi took to Twitter to respond to Kohli's challenge, writing, "Challenge accepted, Virat! I will be sharing my own Fitness Challenge video soon. @imVkohli #HumFitTohIndiaFit"

Kohli, on Wednesday, had accepted the challenge of Union Minister Rajyavardhan Singh Rathore and posted a video of him doing Butt Plank on Twitter.

"I have accepted the #FitnessChallenge by Rajyavardhan Singh Rathore sir.

Now I would like to challenge my wife @AnushkaSharma , our PM @narendramodi ji and @msdhoni bhai for the same. #HumFitTohIndiaFit #ComeOutAndPlay," Virat had tweeted.

I have accepted the #FitnessChallenge by @ra_THORe sir. Now I would like to challenge my wife @AnushkaSharma , our PM @narendramodi ji and @msdhoni Bhai for the same.