Gurugram-based Zomato confirmed that it has received a notice from
Google.
Food delivery
firms Zomato and Swiggy have paused their sports-based cashback games on their
apps after Google sent them notices for violating Play Store policies related
to sports-betting activities, according to multiple sources. The development
came days after digital payment company Paytm’s app was briefly delisted from
the Play Store for violating Google’s policy dealing with sports-betting.
Gurugram-based
Zomato confirmed that it has received a notice from Google. “We believe that
the notice is unfair, but we are a small company and have already realigned our
business strategy to comply with Google’s guidelines,” said Zomato company
spokesperson. “We will be replacing Zomato Premier League with a more exciting
program by this weekend.”
Swiggy
declined to comment on the issue, but according to the sources the
Bengaluru-based food delivery firm is in discussions with the Google team.
“Google has given Swiggy time to clarify, but the company has already paused
the gamification (feature) on the app,” said an industry source who wished to
remain anonymous. “It is not just Zomato and Swiggy, many companies have
received such notices from Google.”
Many firms have
come up with gamification features to engage with customers especially during
the ongoing Indian Premier League (IPL). Zomato
Premier League, an in-app gamification feature, allowed users to make
predictions about the IPL game and earn rewards, while as Swiggy was running
‘Match Day Mania’ offers during the IPL event.
Earlier Paytm had
also launched a UPI cashback and scratch cards campaign. Its payments app was
delisted from Play Store. Paytm had said Google, too, regularly runs similar
scratch card campaigns in India.
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