Indian-born Twitter head who decides on blocking tweets, even Trump's

As Twitter's head of legal and policy issues, Gadde has one of the most difficult jobs in technology.

Whenever somebody on Twitter takes issue with the network’s rules or content policies, they almost always resort to the same strategy: They send a tweet to @jack.

A quick scan of Chief Executive Officer Jack Dorsey’s mentions show just how often he’s called upon to lay down the law for the service he helped create. But what users don’t know is that they’re imploring the wrong Twitter executive. While Dorsey is the company’s public face, and the final word on all things product and strategy, the taxing job of creating and enforcing Twitter’s rules don’t actually land on the CEO’s shoulders. Instead, that falls to Twitter’s top lawyer, Vijaya Gadde.

As Twitter’s head of legal and policy issues, Gadde has one of the most difficult jobs in technology: Her teams write and enforce the rules for hundreds of millions of internet users. If people break the rules, the offending tweets can be removed, users can be suspended, or in extreme cases booted off Twitter altogether. Dorsey may have to answer for Twitter’s decisions, but he’s taken a hands-off approach to creating and enforcing its content policies.

“He rarely weighs in on an individual enforcement decision,” Gadde said in a recent interview. “I can’t even think of a time. I usually go to him and say, ‘this is what’s going to happen.’”

That leaves Gadde, 45, as the end of the line when it comes to account enforcement — a delicate position in a world where Twitter’s rules are both an affront to free speech and an invitation to racists and bigots, depending on who’s tweeting at you. “No matter what we do we’ve been accused of bias,” Gadde said. “Leaving content up, taking content down — that’s become pretty much background noise.”

Like most corporate lawyers, Gadde generally operates in the background herself, though her influence has helped shape Twitter for most of the past decade. A graduate of Cornell University and New York University Law School, Gadde spent almost a decade at a Bay Area-based law firm working with tech startups before she joined the social-media company in 2011. Her eight-plus years at Twitter are about equal to the amount of time Dorsey has worked there over the years.

Business Standard