How did Ather Energy achieve $100-million annual run rate in less than a year? Its CEO Tarun Mehta discusses answer this and other questions in this exclusive interview with Surajeet Das Gupta
How does Ather Energy CEO Tarun Mehta see the EV two-wheeler space evolving in the coming months, and how is his company scaling up capacity to benefit from it? How did Ather Energy achieve $100-million annual run rate in less than a year to become possibly India's biggest EV two-wheeler maker by revenue? How close is the company to breaking even? In this exclusive interview, Mehta discusses all these and more with Business Standard's Surajeet Das Gupta. Highlights of the Q&A:
You being one of the first to be in the two-wheeler EV space, where do you see this segment going forward?· Initial goal: Sway a Honda Activa buyer towards EV
· EV prices are comparable to petrol alternatives
· EV space to grow at 14-15% m-o-m for the next three to five years
· Majority of scooters in India are likely to be electric in the next four years
What are your expansion plans?
· Ather Energy growing over 20% m-o-m since Nov 2020
· Suppliers asked to quadruple their capacities
· Expanding on new production line and ramping up capacities across the board
· Presently 23 experience centres in India
· Estimated 120 to 150 retail outlets by end of 2022
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