Flipkart to kick off flagship sale event The Big Billion Days on Oct 7

 The 6-day event will see millions of consumers, sellers, small businesses, artisans, Kiranas, brands, and e-commerce ecosystem partners come together for the upcoming festive season.

E-commerce firm Flipkart will kick off the country’s festive season with the 8th edition of its biggest flagship event, The Big Billion Days (TBBD), from October 7 to 12, 2021. The 6-day event will see millions of consumers, sellers, small businesses, artisans, Kiranas, brands, and e-commerce ecosystem partners come together for the upcoming festive season. First, non-Plus customers will be able to gain early access by redeeming 50 earned SuperCoins on the Flipkart app. This year, The Big Billion Days will bring forth several new opportunities for homegrown brands and sellers to celebrate with consumers across the country, from metros to Tier 2 cities and beyond.

“Over the past year, in collaboration with our ecosystem partners, we’ve worked towards creating opportunities that revitalize consumer sentiment in these challenging times and revive India's economic growth,” said Kalyan Krishnamurthy, chief executive officer, Flipkart Group. “Flipkart’s commitment to providing value to consumers, opportunities for growth for MSMEs, sellers and our lakhs of Kirana partners, and employment generation through e-commerce, goes to show how the country has embraced e-commerce over the past year and a half and The Big Billion Days is our way of giving back to the community and enthuse the festive spirit across the nation.”

Walmart-owned Flipkart’s rival Amazon has also announced this year’s ‘Great Indian Festival sale. According to the microsite published by Amazon, the event will go live around the festive season in India this year. The event would allow hundreds of thousands of small and medium businesses (SMBs) to offer a unique selection to customers.

Over the past year and a half, Flipkart said its focus has largely been to build and aid a collaborative and democratic retail ecosystem for MSMEs to revive and revitalize their businesses. The firm said it has left no stone unturned in bringing value to consumers in every part of the country by expanding choice and bringing the prowess of technology to all. This year will see a host of new launches, games, interactive videos, live streams, and rewards throughout TBBD.