Wednesday, June 16, 2021

Television prices likely to rise 3-4% in June, say industry players

 Brands such as Panasonic, Haier, and Thomson are considering increasing the prices of LED televisions


Prices of LED televisions are expected to rise by 3-4 percent this month as the cost of panels has gone up in the global market besides an increase in logistics expenses.

It will be the second hike by the manufacturers in the last three months. In April, the prices were hiked due to a rise in operating costs on account of increased ocean freight charges, and domestic transportation costs.

Brands such as Panasonic, Haier, and Thomson are considering increasing the prices of LED televisions.

Panasonic India & South Asia President and CEO Manish Sharma said that in line with the commodity price increase, "we are also looking at increasing prices for some of the products in the range of 3-4 percent".

Haier Appliances India President Eric Braganza said there is no other option than to increase the price.

"The panel prices have gone up. Everyone has been left with no option but to increase the price. Panel prices of 32 inches, which are largely sold in India, and large screen sizes (such) as 42 inches have gone up. Manufacturers would have to take a call on price increase," he said.

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